Mathilda Mutant, a designer with a unique approach, has built a successful one-woman studio over 14 years, finding inspiration in the most unexpected places. Her journey began with a simple idea: to photograph every shelf in a supermarket. This curiosity and attention to detail have become the cornerstone of her creative process, leading her to explore the world of corporate design, particularly packaging and print. What sets Mathilda apart is her ability to break away from the norm, challenging both herself and her clients to embrace bold ideas and new concepts. Her work is a testament to the power of thinking outside the box, and her personal style is a delightful contradiction of maximalism and minimalism, with a touch of 'grown-up Pippi Longstocking'.
One of Mathilda's most fascinating traits is her ability to find inspiration in the mundane. She believes that 'a little pink never hurt anyone', and this belief is reflected in her work, where she uses color to create a sense of harmony and lift the mood. Her collaboration with Elisa Biscotti, a photographer, has resulted in a collection of photographs that showcase the beauty of everyday objects, particularly those found in supermarkets. This attention to detail and the ability to find beauty in the ordinary is what sets Mathilda apart as a designer.
Mathilda's work is not just about the visual appeal; it's about creating a connection with the audience. Her project for Walter Confiserie, in partnership with Discovering Hands, is a prime example of this. She created chocolates shaped like breasts, with a typeface called BOOB, to raise awareness of breast cancer. This project is a testament to her ability to combine creativity with social responsibility, and it showcases her unique approach to design.
Despite her success, Mathilda remains grounded and focused on her personal projects. She believes that 'little playish moments can lead to great ideas', and this is evident in her work. Her side projects are a reflection of her creativity and her desire to explore new ideas without the constraints of a client brief. This approach has allowed her to create a bubble of clients around her, where she feels comfortable and can be herself.
Mathilda's journey is a reminder that success is not just about the destination, but also about the journey. Her ability to find inspiration in the most unexpected places, her unique approach to design, and her personal style have made her a standout in the industry. As she continues to explore new ideas and push the boundaries of design, we can expect to see more innovative and thought-provoking work from this talented designer.
